Lukla Outdoor was founded by four passionate women with a shared mission: to empower women, craft world-class outdoor gear, and promote sustainability. Inspired by the resilience of Himalayan adventurers, Lukla Outdoor set out to create performance-driven, eco-conscious gear that embodies the spirit of exploration. What started as a small store in Lukla the gateway to Mount Everest has grown into Nepal’s premier outdoor brand, competing on the global stage. Every product Lukla Outdoor designs reflects their deep respect for nature, innovation in technical apparel, and commitment to ethical craftsmanship.
Born in the heart of Nepal’s adventure capital, Lukla Outdoor has become a trusted name among trekkers, climbers, and outdoor enthusiasts, both from Nepal and abroad, thanks to its emphasis on durability, function, and purpose driven design.
But in today’s competitive retail landscape, even the most rugged brands need a strong digital backbone. For Lukla Outdoor, the absence of an online platform was more than a gap, it was a risk. The company needed a dynamic e-commerce ecosystem to match its bold identity and expanding customer base.
That’s when Lukla Outdoor was introduced to Rewa Soft through a mutual partner. What followed was a transformative journey to craft not just a website, but a digital basecamp for adventure.
The Challenge: Representing a Strong Brand Digitally
As Lukla Outdoor expanded its presence and impact, it became clear that a powerful digital presence was no longer optional, it was essential. The brand needed more than just a website. It needed a platform that could:
💪 Reflect its bold and purpose-driven identity
💪 Deliver a seamless shopping experience for local and international customers
💪 Tell its story in a way that connected with the modern explorer
💪 Provide easy access to products from any device, anywhere
While the team had already achieved impressive growth offline, their online journey was just beginning. The absence of a strong digital storefront was not a shortcoming but rather, a natural next step in scaling their vision.
Key project considerations included:
⚔️ Competing with both local and international outdoor brands
📱 Building a user-first, mobile-responsive site for on-the-go customers
💳 Integrating trusted local services like eSewa and Nepal Can Move
🔁 Adapting to shifting needs after a long pause in client availability
🕒 Ensuring the platform stayed relevant and high-performing over time
For a brand built to thrive in the world’s toughest terrains, its platform had to be just as resilient and well-crafted.
Discovery & Planning: Staying Ready for Any Terrain
At Rewa Soft, we approached the project with flexibility, patience, and purpose. We took the time to understand Lukla Outdoor’s values, their long-term business vision, and the kind of experience they wanted to offer.
We established:
🧭 A living documentation system to track changing needs
🔄 A dynamic project scope ready to absorb evolving requirements
🧩 A communication process that adapted to client availability
Design & Development: A User-First Expedition
Our design philosophy centered on clarity, performance, and storytelling. We wanted every visitor, whether on a mountain trail or browsing from home to feel inspired and understood.
Key design goals included:
✅ Clean, intuitive navigation through gear categories
✅ Beautiful product listings with compelling visuals and specs
✅ Simple, secure checkout with local payment support
✅ Full responsiveness for Nepal’s growing mobile-first audience
Once approved, our development team brought the vision to life with a powerful e-commerce backend, robust CMS, and seamless API integrations.
Integration & Adaptation: Built to Evolve
We integrated essential tools that made the Lukla Outdoor platform functional, scalable, and locally relevant:
🔐 eSewa: For secure and trusted payments
🚚 Nepal Can Move: To manage nationwide deliveries
🛠️ Custom Admin Panel: For effortless product, order, and content management
When the client re-engaged after an extended break with new directions and design updates, we welcomed the shift conducting fresh QA and UAT rounds to ensure alignment with their evolving goals.
Go-Live & Results: From Vision to Launch
Despite shifting timelines, we stayed committed to delivering quality. The launch marked a significant milestone:
🚀 Successful Deployment: A robust, reliable website launched with strong client feedback
📈 Boosted Visibility: Improved SEO and discoverability expanded Lukla Outdoor’s reach
👥 Positive User Experience: Shoppers appreciated the ease, speed, and clarity of the experience
🤝 Strengthened Partnership: The project reinforced mutual respect and collaboration for future growth
A Journey Beyond Gear
For Rewa Soft, this was more than just building an online store. It was about enabling a purpose-led brand to expand its message, reach new audiences, and create a long-lasting digital connection with adventurers around the world.
Together, we created not just a platform but a digital home for exploration, empowerment, and enduring craftsmanship.