Rewa Soft’s Insight hub: Explore our blogs

In our blogs, we share insights from real time contexts, extensive research and experiences learnt during our global communications with different stakeholders.

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2024
17 Mar

Simplifying The Process Of Mobile App Development; A Comprehensive Q&A With Rewa Soft

Rupa Karki

In today’s digital era, Mobile Apps have become very handy for each and every individual holding a smartphone. Be it a farmer from the rural villages of Nepal communicating with their relatives living far away, or a sophisticated corporate individual browsing about Global Events every now and then, Mobile Apps have proven to be useful for all.    But is Mobile App Development as easy as thought? Definitely not! Behind every successful Mobile App follows a series of significant steps including a meticulous process of planning and crafting the project story, execution and development, vigorous QA and Testing and continuous Deployment in the servers. In this comprehensive Q&A blog, we explore the key concepts, best practices and industry insights about Mobile App Development and gain a deeper understanding of a digital concept that every human has on their fingertips.    Q1: In what stages is a Mobile App development complete?   Answer:Well, as Industry Experts, no software is truly complete or mature ever but it does get lively when all the features defined during the Project Conceptualization have been successfully achieved.    In the case of Mobile App Development, it starts from ideation and incubation of the project concept to design, development, testing and deployment.    The ideation stage defines the purpose of the App, target audience and key features the App will cater. Having a clear picture of how it will benefit the end user is utmost during this phase.   Then follows the Design Stage where professional designers create Wireframes and UI/UX elements to showcase how the App Interface will look like when it’s ready. This stage is crucial as it gives even more clarity to the project concept and makes the requirement mature.    The UI/UX design is made functional during the Development Stage, where professional developers code the app’s functionality using latest and most relevant Programming Languages such as Swift, Kotlin, Java and/or JavaScript.    The most important stage in the lifecycle of Mobile App Development is QA and Testing where each and every element of the App is extensively tested using various Testing processes until it is assured that the App is functional and meets the project expectations.      Q2: How do you ensure the security of the Mobile Apps?   Answer:Internet has made everything vulnerable when used carelessly. Therefore, Security is the paramount in any software development, especially in Mobile App Development as we carry them in our hands all the time. Most apps require personal as well as sensitive data and are vulnerable to being stolen and misused. Having seen all those cases, at Rewa soft we implement Industry-standard Security practices throughout the Mobile App Development process. This practice includes implementation of Secure Authentication mechanisms, encryption during data transmission, and adhering to the best coding practices. We also conduct regular Security Audits and penetration testing to identify and resolve any vulnerabilities that may arise during and after deployment as well.    Q3: What benefits does Cross-Platform development has over Native Development?   Answer:Cross Platform Development allows developers to create Apps that run seamlessly on diverse platforms such as iOS and Android, catering to needs of all end users using a single codebase. This adds advantage to the cost and time invested in App Development in addition to easier maintenance. Moreover, cross platform frameworks like React Native and Flutter offer enhanced User Experience and Native-like performance. Undoubtedly, cross-platform frameworks are gaining popularity among Businesses and Developers as compared to Native Development Platforms.    Q4: How do you ensure the scalability of Mobile Apps for future growth?   Answer:Each and every business has the vision to expand over time. Likewise, Mobile Application, a crucial digital asset of the business needs to be scalable along with business itself. Scalability is a prominent aspect of Mobile App Development that are expected to handle a large base of targeted users. At Rewa Soft, we strive to design and build apps that accommodate scalable backend structure and is compatible with leveraging cloud based infrastructure. These features allow the app to seamlessly handle changes in user-traffic, data volume and enhancements without compromising performance of the App.    Q5: What post launch support does Rewa Soft provide for Mobile Apps?   Answer:Rewa soft is committed to providing excellent customer support throughout the Software Development Cycle. Once, your mobile app is deployed in the App/Play Store, we offer dedicated support services for regular updates and maintenance to ensure that the App is functional 24/7. We have a team of professionals dedicated to address any issues that may arise post-launch of the App, providing ongoing assistance to elevate the App’s Success.    Q6: What are your approaches on User Feedback and iteration on Mobile Apps?   Answer:We develop Apps for users, to cater their needs, by collecting their requirements. Therefore, user feedback is a crucial aspect in refining the quality of the Apps we develop. We actively seek for feedbacks from Users through survey forms, reviews, and analytics tools to gain relevant insights into their needs and preferences. Based on the feedbacks we receive, we evaluate the requirements, set priorities and execute them. We focus on feature enhancements and updates to address flaws and improve the overall user experience. Continuous iteration and refinement are practiced to keep the App up-to-date and relevant for active users.    Q7: What competitive advantage does Rewa Soft have in the area of Mobile App Development?   Answer:At Rewa Soft, we strive for innovation, and commitment to client success by ensuring the quality of Software we build and deliver. Our commitment to exceeding excellence in our works set us apart in the competitive arena of Mobile App Development. We blend our technical expertise with creative thinking to deliver the best solutions that meet and exceed our client’s expectations. Our approach of collaboration, transparent communication and client-centric mindset ensure a seamless and rewarding experience for our clients at every stage of development process.    On an ending note, Mobile App Development is a dynamic and multifaceted field that requires expertise, creativity, innovation and attention to details. By working closely with experienced professionals like Rewa Soft, businesses can take over the power of Technology to reach out to the target audience effectively. With prime focus on quality, security, and scalability, Rewa Soft is determined to lead the way in shaping the future of Mobile App Development.    Contact us to discuss on your concept of your ideal Mobile Application today!

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12 Jul

Automating Your Path To Success: Elevate Your Nepali Travel Business To New Heights

Shizan Sahu

The growth potential is sky high with the use of our CRM and policy writing solutions      Exploring Nepal is quite a challenge because you have to make so many arrangements. From my personal feelings, when I decided to wayfare alone through the mountains of my country, there was so much hassle going through all those procedures and yet it was such a rewarding trip because I got to experience such an interesting and diverse country. But it would have been easier if I could ignore all such inconveniences, which is possible by selecting one of  the plethora of travel agencies present in Nepal, but it is a question of impression and features of the agency.   Currently, tourism in Nepal is rapidly developing and experiencing growth which in turn calls for effective organizational promotional tools to meet organization’s needs and strengthen your organizational image. The projected revenue of the Travel & Tourism market in Nepal is estimated to reach US$ 458.60m by 2024, with an expected annual growth rate (CAGR 2024-2028) of 7.15%. (“Travel & Tourism - Nepal”)   Through your well designed website, a tourist is able to wander around the choices of adventures in Nepal and book your adventure, get the necessary permits, and even arrange for airport picks – all in one go through your seamless online platform. All of the above is made possible by the application of sales and marketing automation with respect to legal compliance.   In this blog, let me run you through the ways Rewa Soft can transform your travel business with our cutting-edge sales and marketing automation, while providing you proper legal cover by having a rock-solid cookie policy, ToS, and Privacy Policy in place.     Beyond the Brochure: Showcasing the Nepali Experience     Nepal, as one will find out, is not your typical vacation spot. It is a country which still carries a historical heritage of culture and mountaineering where a climb to majestic mountains is a rush and monasteries are symbols of peacefulness. To any voyager, the desire sets high expectations, and your company must meet those expectations. With so many interesting things to do in Nepal here's how automation can help you capture their hearts and convert their wanderlust into bookings:   Personalized Trekking Itineraries: We are now witnessing a world where standardized solutions are no longer applicable. Automation enables you to gather information on trekker’s interests in terms of the level of trekking, the extent they want to be culturally immersed. Just think about marketing individual tourist packages for a single traveler or a family all with just a touch of a button. It helps create specialized offers for everyone according to their needs.   Embrace the Local Vibe: Let technology bring the gap between tradition back. Allow local guides and homestays to join your service and present their services to your clients without the need for intermediaries. Ponder about an auto-generated itinerary of real-life experiences such as a pottery-making session in Bhaktapur or a home-stay with locals in the backdrop of Rhododendron forests. These experiences are unique to Nepal and must be promoted to raise the presence of Nepal.   Nurturing the "Namaste" Connection: Leads should not be left in the Himalayas of your in-box! Pre-trek communication with potential trekkers can be served through intervals of informative emails about cultural attractions, festivals in Nepal, and other special offers. An inviting message about a breathtaking view of the sun gradually rising over the mountains covered by great clouds could be the push they need to click the ‘Book now!’ button.     The Benefits for Nepali Businesses:     All of these details are an investment for the businesses to resolve any legal problems as well as streamline day-to-day operations to maximize work efficiency. With the integration of Sales and Marketing automation in correspondence with well grounded legal policies, Nepali businesses can:   Increase Efficiency: Cut down ordinary activities and ensure your workers concentrate on customer relations.   Reduce Costs: Simplify the existing organizational procedures and improve the effectiveness of the marketing strategies to obtain a higher level of ROI.   Enhance User Experience: Provide customized services and useful information to tourists and potential visitors.   Building Trust and Transparency with Legal Policies: As you operate a website, always consider that trust is an important thing that should not be violated at any point.     Building Trust: Legal Considerations     I want to stress that trust is crucial when you create a website. Here are the key legal aspects to consider:   A Crystal-Clear Cookie Policy: In giving cookies to the user, let them know what purpose the cookies serve for; if it is used to remember their preferred language or whether it is utilized to recommend the treks based on the web history of the user. Transparency is key!    Terms of Service (ToS) with a proper view: In designing the legal relations between your company and the users, outline the formal contract. Describe how the existing disagreements shall be settled or minimized and try to ensure that your ToS is easily visible. As most Nepalis are friendly to all, it shouldn’t be an issue to amicably bring any issue to an end.   A Rock-Solid Privacy Policy: Explain how you gather the information, process it, and safeguard the personal information of the users. It is critical to be sensitive to what identifiers you gather (such as names, email addresses), as well as how you use such identifiers (for example, to convey booking details or with permission-based marketing email campaigns). I am a firm advocate of privacy protection and security.     Your Partner on the Nepali Business Journey     At Rewa Soft, we have been dedicated to contributing our best efforts to helping Nepali trekking companies fly high with web and app development for almost a decade. Whatever special issues your particular field presents, we recognize them and know how best to deal with them. Book a call, and let’s discuss what your custom solution would look like: an opportunity to automate your processes, to increase your clients’ trust with clear legal policies on board and finally, to conquer the ever-evolving market.     Why favor Rewa Soft in the field of web development for the Tourism industry in Nepal?     Rewa Soft is a well-established organization with a strong background in the trekking and expeditions industry which produces excellent first-class websites for prospective adventure tourism industry leaders. Kindly reach out to us and get our professional team of web development experts to elevate the Nepali Tourism Sector to new heights today. We develop custom strategies that match well with your company and give our best to make your business reach on top.   Contact us today for a free consultation and discover how we can help you forge your path to success in Nepal's thriving industries!   Remember: This is just a starting point. You can expand on specific automation tools, delve deeper into cookie policy considerations, or provide resources for creating strong ToS and Privacy Policies.    

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2023
30 Dec

Top Digital Marketing Strategies You Need To Know

Karina Shakya

Digital Marketing is a sector that keeps on changing. The trends in digital marketing are regularly evolving to satisfy consumer needs. The rise in the inclination of customers on the internet and social media has made it easier to be closer to their wants.   As technology and trends are evolving rapidly, we cannot ignore that the year 2023 will be more competitive and will open the door to many digital marketing trends and social media platforms.   Thus, it is essential to enhance the effective digital marketing plans for businesses to maintain the customers associated with the company and a social presence.   In this blog, we will discuss the top digital marketing strategies for 2023 that you can adapt to increase conversions and increase your business presence on the internet.   1. AI Integration   AI is the driving force behind all marketing. AI integration has been one of the silent developments in digital marketing over the last few years.   The social media postings you interact with, the search results you see, and even the advertisements you see are all determined by algorithms. AI makes marketing more intelligent by directing customers to the ideal goods and messaging.   Businesses may utilize AI to determine the wants and needs of their clients. In addition, it may be used to track trends in consumer purchasing behavior and provide a solution to develop a marketing plan.   2.  Audio and Video Marketing    It is undeniable that in 2022 the audio features in different social media platforms have significantly impacted user activities. The audio-first strategy introduced by TikTok started attracting many users and has also benefited the sound owner.   Other social media platforms then adopted a similar approach like Instagram, Facebook, and youtube in the form of reels and shorts.   Audio marketing is a type of marketing in which sound is used to promote your business. It may be used to market your company, products, or services and can be an effective strategy for reaching your target audience.   More than the images, the shorter video content with the official audio started gaining more attraction to the viewers. Around 80% to 90% of viewers prefer audio and video content.   The audio will also act as a source to let users remember about a particular product or brand.   Within 2023, audio marketing will likely boost more in the Digital Marketing scenario. This concept can also be a priority within digital marketing.   Businesses can build up their presence by composing audio that reflects the business goal. In short, audio and video popularity will have a higher impact on the business's social presence.   3. Influencer Marketing   As discussed earlier, the popularity of audio and video content will have a better impact on the brand's overall marketing. But how can a business make its video content more influential?   Well, here comes influencer marketing. Joining hands with the influencer in social media to promote the brands and business will attract more audience. Moreover, consumers are more likely to buy the product promoted by influencers than the company itself.   In 2023, there is a higher chance of an increase in the number of influencers within different social media platforms. The shorter videos and reels are usually faster to become a trend and keep promoting new influencers.   Promoting the brand or product with them will let the customer know how it can be used more efficiently. Along with brand promotion, the business can share user-generated content with the audience.   4. Conversational Marketing   People nowadays value a close, quick relationship with the businesses from which they engage. However, creating that connection online is only sometimes straightforward. People don't prefer to fill out a lead form and wait one or two days to hear back from the company.Instead, they want to have a conversation right away.   Here comes the conversational marketing. Within 2023, conversational marketing is the approach that cannot be neglected in your digital marketing plans this year.   Conversational marketing is one of the digital marketing approach that combines instant messaging into it. Many firms have already begun to do so by incorporating chatbots onto their websites. These tools enable users to send messages to the company and receive rapid assistance.   The inability to reply to these communications is a typical drawback of conversational marketing. Fortunately, automated chatbots assist with this issue by offering pre-programmed solutions to frequently asked customer queries.   5. Mobile optimization of the website   The presence of consumers on mobile devices is increasing daily. Most of the searches in Google occur from mobile. The website also gets higher traffic from mobile users.   As audiences' purchasing power grows, mobile-optimized digital experiences will become increasingly important to consider. Marketing to these fast-paced, highly connected generations will generate more opportunity to bring lead in the business.   33% of global marketers spend on mobile site design, while 64% of SEO marketers consider mobile optimization a worthwhile investment. Optimizing the site to be fit for mobile and tablet devices besides desktop is one of the essential factors that should not be neglected.   Mobile experiences are vital not only on brand websites but also in other critical marketing efforts. For example, 56% of email marketers are focused on providing users with mobile email experiences.    6. Visual search and content optimization   Visual search is one of the new concepts within digital marketing where people can upload images into search. Pinterest and Google Lens are examples of visual searches.    With the launch of Lens, a visual search tool that allows users to take a photo of an object to find out where to buy it online, search for similar things, or explore pinboards of related items, Pinterest joined the visual search mainstream.   Pinterest's Lens can detect 2.5 billion home and fashion products and has generated over 600 million searches on Pinterest's mobile applications and browser extensions. They have experienced a 140% increase in Lens usage since its introduction.   Google Lens is a visual search engine developed by Google that detects items and landmarks using a camera app. Visuals are a very effective technique to engage audiences. A great-looking visual - films, photos, charts, GIFs, infographics - may generate a far more profound connection with potential buyers than words alone.   Visual content optimization will deliver complex information in a timely and effective manner. It will also help increase brand awareness with fun and helpful visual content. Moreover, it will also improve the SEO performance when the images and videos contain proper alt tags.   7. Plan targeting Gen Z and Millennials   The upcoming generation of the audience will most likely be the inclusion of "Gen Z" and "Millennials". This group of audiences is growing up along with the internet. Businesses are likely to target the audience group that is in large numbers to bring more traffic and conversion.    According to a recent Gen-Z spending habit stats, these young students and working professionals had $360 billion in discretionary spending. The number is increasing in 2023.   Thus, any business's digital marketing plan should focus on attracting this group of audience. The presence of the Gen Z group is high in trending social media platforms like Snapchat, Tiktok, Instagram, etc. Hence, planning and preparing suitable content for these social media platforms is better.   Final words on digital marketing strategies in 2023   The points mentioned above are some of the few digital marketing trends that should be noted while planning for any business's digital marketing. Even though the digital marketing scenario keeps changing, it is necessary to evolve the plans accordingly.    Just like 2022, the year 2023 will undoubtedly have growth in new trends and topics. Hence, it is necessary to keep your eyes open and take advantage of every chance to stay ahead of the competition.   As a digital marketer, you should adapt to the changes that happen around social media trends and search engines. Including the above-mentioned digital marketing strategies in 2023 will provide positive results for your business.   Also read, E-commerce SEO strategies   Are you looking for a Digital Marketing service?   At Rewa Soft, we provide the best digital marketing service, including social media marketing, SEO and content writing, and many more. We are ready to plan the best Digital marketing strategies for your business.   Our team is pleased to assist you if you are prepared to take your company to the next level and remain ahead of your competition. Don't hesitate to contact us if our Digital marketing plans can assist you in growing your business.   

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18 Jan

How Can E-commerce Help The Furniture Industry?

Karina Shakya

Do you own a furniture business? If yes, this is the right time for digitizing your business and serving your customer online.    The furniture industry is a rapidly evolving landscape shaped by consumers' changing preferences and demands. In recent years, one of the most significant shifts in the industry has been the rise of e-commerce and its impact on furniture businesses of all sizes. In this blog post, we will take a closer look at the role of e-commerce in the furniture industry, examining its benefits and potential future developments.   The growth of e-commerce has profoundly impacted the furniture industry, giving consumers more options and greater convenience when purchasing furniture. Online furniture retailers have quickly gained popularity and are now major players in the industry. They offer various furniture items, competitive prices, and the convenience of online ordering and home delivery. It has increased competition and has forced traditional brick-and-mortar furniture retailers to adapt and expand their online presence to stay competitive.   Benefits of E-commerce in the Furniture Industry    With the evolution of technology, the possibility of meeting potential customers on online platforms is very high. The furniture industry includes various items, from low-cost, easy-to-ship showpieces for the living room to larger, bulkier purchases like couches and carpets, often purchased after more study and thought. Customers will likely visit the physical store to see the items and decide to buy them.    Having a website for a furniture store or retail will allow you to showcase the product using different technology that can serve a realistic view to the customer. It will also make it easier for customers to identify and decide what they want. Moreover, as a furniture owner, you can display and promote more products to your customers virtually and trigger their interest in buying them.   The rise of furniture e-commerce has also brought several benefits to consumers. Shopping for furniture online provides customers with greater convenience and accessibility, allowing them to purchase furniture from the comfort of their own homes.    In addition, online retailers often offer a wider selection of furniture than traditional brick-and-mortar stores, making it easier for customers to find what they are looking for. With the power of the internet and social media, customers have more options and are more informed about the product.   According to data from Statista, furniture and home furnishing sales accounted for 11.78% of total retail E-commerce sales in the United States.   We have listed out some of the  major benefits of having E-commerce website for a furniture business .   Greater convenience and accessibility for consumers, allowing them to purchase furniture from the comfort of their own homes.   Increased competition and options as more furniture retailers establish an online presence.   A wider selection of furniture is available, as online retailers often offer more items than traditional brick-and-mortar stores.   More product information is available to customers through detailed product descriptions, images, virtual tours, and videos.   Customers have a better understanding of the product thanks to the power of the internet and social media.   Online retailers are forced to compete with each other on pricing, providing consumers with more competitive prices.   Retailers with online platforms can reach a larger audience, making it easier for customers to find what they want.   Convenient tracking of the orders and fast delivery options   We are helping retailers better understand their customers' needs and preferences thanks to analytics and data that we can obtain from websites.   Retailers can also easily expand their market and reach customers from different regions or countries.   Major trends of E-commerce in the furniture industry 2024   The online transition of the furniture business has increased brand growth and wider exposure to potential audiences. To improve the customer shopping experience and promote the brand more, here are some major E-commerce furniture trends in 2024.   1. 3D visualization   The furniture industry frequently changes and trends according to the customer's needs. Customers are likely to buy the product only after having a proper look into it. The key to the furniture industry's success is displaying the product more accurately on the website. A 3D visualization will make the website more interactive, making customers feel secure while buying the product.   2. Visual Search   The search scenario of the customer has been digitized. Customers search using mobile phones, laptops, and other digital devices from their own homes.   Artificial intelligence (AI) in visual search allows buyers to submit pictures to a retailer's website and find visually related goods.    Within the furniture industry, the customer's purchase is based on the design, fabric, color, and style. Hence, the use of visual search within the website will contribute more to the customer's buying decision.   Investing in visual search for the website will help increase revenue as a business.   3. Personalization in Marketing   Customers' expectations in marketing now include personalization. The chances of a customer buying a product are very high if the brand sends relevant recommendations to the customer. With an E-commerce website, business owners can track what customers are purchasing and recommend similar products. It can trigger the customer's desire to look out for more products.   4. Search Engine Optimization   More than having a website and bringing in customers is required for any business. The major objective of the furniture business should be converting incoming visitors into customers. Performing search engine optimization in an e-commerce website will help increase the business's presence on the search engine result page. It will further help in knowing the actual user intent by tracking down what search term the website was visible to the customer.   In conclusion, e-commerce has had a significant impact on the furniture industry and will continue to shape the industry in the future. It has benefits and drawbacks but provides consumers with greater convenience, accessibility, and selection when purchasing furniture.   As technology advances, we can expect to see even more developments in the e-commerce furniture industry, such as virtual reality and 3D visualization technology, which will help consumers better understand the product before purchasing.   Need a website for your furniture business? Rewa Soft is here to provide you with the best and most interactive website for your business. Our expert team is ready to build an innovative and creative website for your business.

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30 Jan

E-commerce SEO In Nepal - A Quick Guide

Karina Shakya

What is E-commerce SEO?   E-commerce SEO is the process of improving the rank of your online business in search engines. Moreover, it is a way to know how your customers search for the product you sell and optimize the pages on your website accordingly.    An e-commerce business is highly dependent upon customers and the product. Acquiring customers and forming a bond with them is essential for e-commerce. Your e-commerce store might have the item the customer needs, but there isn’t any traffic on your site. Well, then, it is time to optimize your site.   Any merchant who wants to increase sales and attract clients from all around the world may benefit from E-commerce SEO services.    Many E-commerce businesses were formed due to the COVID epidemic, particularly in Nepal. With digital marketing via e-commerce, the shuttered brick-and-mortar stores retained consumers and revenues. Companies specialize their digital marketing staff in E-Commerce SEO to stay on top of results. Strategies for E-commerce SEO to outrank your competitors   E-commerce SEO involves various steps to implement and be on top of the competition. Here are some quick and effective strategies you can implement for your business.   Keyword Research   Keywords are the terms that a user searches in the search engine. For any SEO campaign, it is necessary to know about the keywords that people are searching for related to your business. For an E-commerce website, the first stage is to identify product keywords that define what your e-commerce company sells.   For an E-commerce website, most keywords are likely related to product and category searches. Thus, it is necessary to optimize these pages properly.   Most keyword research strategies for e-commerce websites should focus on commercial keywords that can trigger the buying intent. You can use different keyword research tools to find the required keywords. You can also check out the search term for your product from the biggest e-commerce platforms like Daraz, Amazon, etc.  Website architecture optimization   Site architecture is the essential technical SEO factor for any E-commerce website. An optimized website architecture is needed for an e-commerce website for the following reasons.   Optimized site architecture helps Google crawl all product and category pages well. It will increase the chance of the pages being indexed on Google. Optimized web architecture will allow users to navigate the site properly.   While creating an e-commerce website, it is necessary to consider that users need only three or fewer clicks to visit the product page or buy the product from the homepage. All pages should be three or fewer clicks away from your homepage to make it easy for search engines to index your site (essential for ranking) and to maintain link authority.   Proper On-Page SEO optimization   On-Page SEO includes optimizing the website contents, title and meta description, keyword implementation, etc. For an e-commerce website, optimizing the title and meta description by including proper keywords related to the product and categories is necessary. The character count for the title should be around 60 characters and 120 characters for the meta description.    The on-page optimization also includes the proper use of heading tags. When you add content in a header tag, you're signaling to Google that this text is significant, and Google will use this to assess the context of the page, which helps Google give up relevant results to searchers' queries.   For an e-commerce website, images play a major role in various aspects. While working on the On-Page optimization, images should also be optimized. Large images on product pages are a typical cause of slow-loading e-commerce pages. Next-generation image formats (such as PNG and WebP) can help you keep your picture file sizes minimal without compromising too much quality.   While performing the image optimization, it is better to use a filename that represents the image. It helps search engines understand what the image is about. Using proper alternative text or alt text is a major factor in image optimization. Just like the filename, alt text helps Google understand what the image is about.   Technical SEO optimization   Technical SEO is the most crucial factor for any website that performs SEO. In the case of e-commerce websites, technical SEO plays a vital role. An e-commerce website contains thousands of pages of products. You can check out the technical issues in your website from the Google Search Console.    This report indicates if Google has discovered any technical SEO issues that may be affecting your Google rankings. You can also have information on why the pages are not indexed.   If you want a more in-depth report, you can also perform SEO audits of your website using Screaming frog and Semrush site audit features. The audit report will show you the following technical issues:   Duplicate Contents Broken pages Broken images and links Page load speed Page containing larger javascript and CSS files   E-commerce SEO Link Building   Links are still among Google's top three ranking criteria; therefore, link building should be part of every e-commerce SEO plan. These are some of the most effective link-building strategies in e-commerce SEO.   Guest Posting According to a recent SemRush survey, guest posting is still one of the most successful link development techniques in SEO. When working on guest posting, remember that the information you publish should be beneficial to the audience and not merely to earn links.   Steal competitor’s backlink E-commerce is a place where there are a large number of competitors. While working on the backlink, you can check the sites that give backlinks to the competitor site using tools like SemRush and ahrefs. From here, you can provide your links to those sites.   Links from suppliers and distributors If you are a reseller or retail e-commerce business, contact the supplier or distributor that curates listings that inform customers where they may purchase the items. Then, request for your website to be included as well. It is a simple technique to obtain an authoritative backlink.   What is the importance of E-commerce SEO for business in Nepal?   The e-commerce business in Nepal skyrocketed after the 2020 pandemic. The lockdown duration brought up many E-commerce startups with unique and appealing products. Moreover, the only secure digital transaction for the consumers was the e-commerce platform. From groceries to accessories, people started purchasing online. The trend of online shopping turned out to be the easiest and most trusted medium even after the pandemic.   According to the sources (2019/20), 85,13, and 2 percent of eCommerce users prefer Cash Delivery, Digital payment portals, and debit and credit cards, respectively. This transaction suggests a good amount of eCommerce and an increase in the number of brands using eCommerce.    To excel in any e-commerce business, more than just social media and a website is required. Your business needs to have a better presence on Google, also. To improve visibility, marketing, and sales, you must have a result-driving SEO strategy for e-commerce in Nepal. Implementing a proper SEO strategy on your e-commerce website will drive in customers and let you know your competitors.    E-commerce SEO in Nepal looks to be vital and must be reinforced for companies to have a higher ranking, more online sales, and give ease to customers while not infringing "new normals" norms.   Many digital companies in Nepal have been working hard to offer high-performing content and rule supreme in eCommerce in a certain niche. With increased quality and number of eCommerce Websites created by eCommerce SEO gurus and other professionals, eCommerce in Nepal is expected to develop in the upcoming years.   Why choose Rewa Soft for E-commerce SEO in Nepal?   Rewa Soft is a well-established company  providing excellent IT and SEO services in Nepal. Our professional team of web development experts and SEO specialists is set to join hands with your business and give rise to your E-commerce business. We develop custom strategies that match well with your company and give our best to make your business reach on top.   

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14 Mar

Why Can Nepal Be The Best Outsourcing Hub For Web And Mobile Application Development Services ?

Ankur Chhipi Mourya

As Digital presence now has become a necessity and technology continues to advance at a rapid pace, businesses around the world are increasingly turning to outsourcing to access the talent and expertise needed to build high-quality web and mobile applications. In recent years, Nepal has emerged as a leading destination for outsourcing web and mobile application development services, thanks to its growing reputation as a tech hub with a large pool of skilled and qualified professionals.    Nepal is gaining an international reputation for having a friendly and welcoming business environment, making it an attractive place to do business and start a company. The software development teams as a service business model set up by the outsourcing partners is gaining traction as more businesses look to leverage the potential of Nepal's IT talent pool. This model involves setting up dedicated software development teams for businesses that can work remotely or onsite, depending on the requirements of the business. This approach is becoming popular as it offers the benefits of outsourcing, such as lower costs and a skilled workforce, while still maintaining control over the development process.   Nepal is able to grow as a tech hub by managing international expectations of remote teams based in the country. The cities in Nepal, particularly Kathmandu, are currently at the epicenter of the tech revolution, but the knowledge and skills are becoming more widely distributed as colleges and universities in Nepal make tech and computing courses more accessible and available to students. This has resulted in a larger pool of skilled and qualified professionals in the tech industry, which has in turn attracted more outsourcing services to Nepal. By managing international expectations of remote teams and continually improving the skills and knowledge of the workforce, Nepal can continue to grow as a tech hub and attract more businesses and entrepreneurs to its outsourcing services.   Here are some highlighted points on why Nepal could be your best outsourcing hub for web and mobile application development services:   Skilled Workforce: Nepal has a large pool of skilled and talented software developers who are trained in the latest technologies and programming languages. Many Nepalese developers have worked with international clients and are experienced in working on complex web and mobile applications.   Cost-effective: Outsourcing to Nepal can be cost-effective as the cost of living and labor costs are relatively lower compared to other countries. This means that businesses can access high-quality development services at a lower cost, without compromising on quality.   Favorable Time Zone: Nepal's time zone is favorable for businesses in the US and Europe. This means that Nepalese developers can work on projects during their daytime hours, while clients in other countries are asleep, resulting in faster turnaround times. Developers in Nepal can perform development & test in low traffic time for applications. For the Middle East, Nepal’s time zone differs by around 2 hours. For example if it's 4 PM in UAE then it is 5:45 PM in Nepal.     English Proficiency: Nepal has a high level of English proficiency, which makes communication between businesses and their outsourcing partners more straightforward and less prone to miscommunication.   Supportive Government Policies: The Nepalese government has introduced various policies and initiatives to promote the growth of the IT sector and support the outsourcing industry. This includes tax incentives, infrastructure development, and investment in education and training programs.   Proven Track Record: Nepal has a proven track record of delivering high-quality web and mobile application development services to clients around the world. Many Nepalese software companies have a portfolio of successful projects and satisfied clients.   Cultural Acceptance: Nepalese have been traveling around the world  for job, study and many other purposes. This has enabled greater understanding of other cultures around the world. Nepalese have always regarded their guests as Atithi Devo Bhawa which means that the Guests are God. This cultural norms and global experience has enabled Nepal as one of the best places for cultural acceptance making it easier for businesses around the world to understand and work with Nepalese outsourcing partners.   Certainly, Nepal is an attractive outsourcing destination for businesses looking for high-quality web and mobile application development services at a cost-effective price. With a skilled workforce, favorable time zone, supportive government policies, and a proven track record, Nepal has the potential to become a leading outsourcing hub for businesses around the world.   Rewa Soft has been serving Entrepreneurs, businesses, restaurants, car and shuttle service providers, software development companies from America, Europe, and the Middle East since its establishment. Most of these connections have been established through direct approach or through some contact persons we have around the world. We have earned all those contacts while providing services. In fact, our clients have been the major source of the referrals. If you are also looking for Kathmandu based web and mobile application development company which has the experience of serving customers globally then Rewa Soft is one of the best options.  

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07 Mar

How To Develop A Mobile Application?

Ankur Chhipi Mourya

Mobile application development is a complex process that requires a well-defined and structured approach. Here is a step-by-step procedure that can help you in developing a successful mobile application:     Define the purpose and scope of the application: The first step in the mobile application development process is to identify the purpose and scope of the application. You need to determine what problem your application is solving and who your target audience is. Conduct market research: Once you have identified the purpose and scope of your application, conduct market research to identify your competitors, analyze their strengths and weaknesses, and identify opportunities for your application. Determine the technical requirements: Based on the purpose and scope of the application, determine the technical requirements such as the platform, programming language, database, and hosting environment. Develop a wireframe and prototype: A wireframe is a visual representation of the application's structure and functionality. Once you have the wireframe, create a prototype to test the application's usability and functionality. Design the user interface: Once the prototype is complete, design the user interface. The design should be visually appealing, intuitive, and easy to use. Develop the application: The next step is to develop the application. This involves coding, testing, and debugging the application. Ensure that the application is optimized for performance, security, and user experience. Perform user testing: Once the application is developed, perform user testing to identify any bugs, glitches, or issues with the application. Address any issues before launching the application. Launch the application: After completing the user testing, launch the application on the app store or the relevant platform. Post-launch maintenance: After launching the application, continue to maintain the application by fixing bugs, updating features, and improving performance. Analyze user feedback: Regularly analyze user feedback to identify opportunities to improve the application and address any issues that users may have.     In conclusion, mobile application development is a complex process that requires a well-structured approach. Following these steps can help you develop a successful mobile application that meets your users' needs and expectations.   If you are looking for Mobile Application Development services then Rewa Soft can provide complete assistance you are looking for. At Rewa Soft, you can explore more regarding the concept of your Mobile Application through discussion with our experts. Before starting with the design and development of mobile applications, Rewa Soft conducts detailed Requirement analysis and documentation processes that help for the best possible outcome. Rewa Soft has successfully delivered many complex mobile applications for the UK, Germany, Dubai. Oman, Australia, USA, Singapore and many other parts of the world.   Get Started and Request for A Quote for your Mobile Application here.

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08 Mar

Women In Tech

Rupa Karki

International Women's Day is an occasion to celebrate the achievements of women in all fields of life. It is a day to reflect on the progress that has been made in terms of gender equality, and to recognize the challenges that still remain. In the world of technology, women have made significant strides over the years, but there is still much work to be done to ensure that the industry is truly inclusive and diverse.   Women have been involved in the field of technology since its inception. Ada Lovelace, a British mathematician and writer, is often credited with being the world's first computer programmer for her work on Charles Babbage's Analytical Engine in the mid-1800s. Despite this early start, women have often been underrepresented in the technology industry, and the gender gap in STEM fields (Science, Technology, Engineering, and Math) has been a persistent issue.   However, there has been a growing movement to encourage more women to pursue careers in technology. This movement has been driven by organizations, companies, and individuals who recognize that diversity is essential to innovation and progress. Women bring unique perspectives and experiences to the table, and their participation is crucial to creating products and services that truly meet the needs of everyone.   Despite the challenges that women in technology face, there are many success stories to celebrate. Women have played a key role in some of the most groundbreaking technological advances of our time. For example, Katherine Johnson, Dorothy Vaughan, and Mary Jackson were instrumental in calculating the trajectories for NASA's early space missions, and their contributions were featured in the movie "Hidden Figures". Today, women like Reshma Saujani, founder of the organization Girls Who Code, are leading efforts to inspire and empower girls to pursue careers in technology.   At Rewa Soft, we recognize the importance of diversity in the tech industry. We are committed to fostering a workplace culture that is inclusive and welcoming to people of all backgrounds and identities. We strive to create an environment where women can thrive and succeed, and where their contributions are valued and celebrated.    On this International Women's Day, we celebrate the women who have paved the way for us, and we recommit ourselves to the work that still needs to be done. We encourage women and girls everywhere to pursue their passions and interests in technology, and to know that they have the support of a community that values their contributions. Together, we can create a future where everyone has an equal opportunity to make a difference.   As we celebrate this momentous occasion, we would like to take a moment to express our heartfelt appreciation to the female members of our team at Rewa Soft. We are honored to have such talented and dedicated individuals among our ranks, and we recognize the immense value that they bring to our organization.   We would like to extend a special thanks to Pushpanjali Dhakal, a valued member of our Board of Directors, whose leadership and vision have helped guide us towards success. We are also grateful to Rupa Karki, one of our Founding members, whose dedication and hard work have played a key role in our growth and development.   We would also like to recognize the invaluable contributions of Anita Pulami Magar, our skilled UI/UX Designer, as well as Sadikshya Baral and Shreeya Pathak, our talented Back End Developers. Their expertise and creativity have helped us deliver high-quality products and services to our clients.   We are also proud to have Reshma Giri as a part of our team, whose involvement in Flutter Development has been instrumental in helping us stay ahead of the curve in the rapidly-evolving world of mobile app development. Finally, we would like to express our appreciation for Kalpana Thapa, our dedicated Office Staff member, whose hard work and organizational skills keep us running smoothly.   As we reflect on the past and look towards the future, we want to take a moment to acknowledge the women who were once part of the Rewa Soft team. Although they may have moved on to new opportunities, their contributions to our company will always be valued and appreciated.    To all the talented and dedicated women who have been a part of our journey, we extend our sincerest thanks and well wishes for all their future endeavors. We hope that they continue to achieve great success and make a positive impact in their careers and communities.    We are grateful for the contributions of all of our female team members. We are committed to providing an environment where everyone can thrive and succeed, regardless of their gender, race, or background. Thank you to all of our amazing female staff members for everything you do, today and every day.    

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2022
11 Apr

Why Are Some Websites Expensive? Is It Worth Investing?

Rupa Karki

Let's start with an example, out of hundreds of brands, why are bags from Gucci and Louis Vuitton so expensive? After all, it's just a bag, that we use to carry our personal stuff while traveling.   So, does it really matter if the bag is manufactured by a local factory or an International Brand highly celebrated worldwide? Well, the simple answer is: it depends upon what value you are looking up to. If style and brand are your primary focus, you wouldn't mind spending a couple of thousand dollars on a Bag but if your purpose is only to carry the things around, cheaper options don't really bother you.    Similarly, when you choose to invest in a website for your business, you must point out the factors that affect you and your business.    It is a globally accepted notion that product/service quality, brand name, production method, features and style, and after-sales service are a few factors that play a role in the differences in the price of any product or service including Website Design and Development. The nature of business could be one factor and size or area of operation could be another. Your potential audience also needs to be kept in mind while planning the marketing strategies.   You must determine whether you need the website to fulfill only the basic functions like a brochure or do you need something well designed, structured, automated, and that lasts a longer period of time. Whatever you determine for your business will correlate directly with the price you pay.    Let's have a look at a few points that cause the variation in prices of the Website:   Standard of Design    Design is one of the most important identities as well as intellectual property for a website. A unique and attractive design requires research, effort, and expertise of course. A Website design from a template is much cheaper than the one created by a professional designer. In addition, the design of your website determines the Dwell time, Click Through Rate, and ultimately sales through your website.    Therefore, when you choose to invest in a highly attractive, unique, and original design, you can expect a higher range of investment. On the other hand, if you can settle with the Template designs most probably used by a couple more businesses, they are much cheaper, making the cost of your website cheaper.    Service Provider   There are thousands of companies that offer Website Design and Development services but undoubtedly, their prices vary. And the reason is more than one.    Firstly, the cost of Website Design and Development by a freelancing Developer is cheaper than that proposed by a company with a team. However, different companies have different cost structures. The level of expertise they have and the perfection they provide can push the cost towards the higher end. If you expect a few extended services like idea generation, documentation, and consultation, you should definitely value their time and the cost that adds up.    Want to get a Quote for your Project,  Request a Quote   On the other hand, freelancing developers can offer you a cheaper option but might not be reliable for long-term after-sales service. After all, websites are not built for a short period of time.    Secondly, look for their reputation. A well-reputed and established company will indeed have a bit higher charges than a freelancer, for the security it provides to your investment.    Features   There are numerous types of websites ranging from Simple Brochure Websites to Vast and Complex Multi-Platform Web Applications. There are unlimited possibilities to integrate as many features as you want and need into your website. However, that will come up with some good quotations.    Simply, the more features you want, the more costly the website is going to be.   Scalability and Flexibility   Having discussed features, websites must also be scalable and flexible for amendments and improvisation. With a well-structured website code by a professional Developer comes a good cost for developing it. Scalable and flexible websites need monitoring and updates in order to remain updated with future trends and practices. Want a scalable website, don't hesitate about the initial costs.    After-sales service   Developing a Website is not enough. You need constant monitoring and supervision to ensure the best performance of your Digital Asset. Companies that do not actually provide a good after-sales service might charge you less than those who do serve you even after the deployment of your project. When you invest well, make sure your website is well taken care of!   Your Involvement Required   Let's start with an example, you have a business and want to develop a Website but you do not have any idea of where to start. So you hire someone who knows it and can suggest to you the best possible ways to make a profit out of your investment. This involvement and consultation will have cost applicable. On the other hand, if you are well aware of what you doing and provide all the necessary documents like Software Requirement Specifications (SRS) and present your detailed picture of what and how your website should look, you will definitely save time and money.    Therefore, the level of your involvement, knowledge, and feedback will determine the cost of developing the website for your business.    There could be other many reasons for the variation in the price quoted by companies.    At Rewa Soft, we calculate the prices scientifically and logically to provide the best to our clients. Based on the features that you need, the level of customer care you will require, and the complexity of your Website, you will be given an estimated quotation before you actually start the project with us. Our team of experts will design modern, responsive as well as scalable websites for you and your business just the way you want them.  

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04 Nov

Business Brochure Websites | Best Marketing Tool For Businesses

Rupa Karki

If you have a business that offers products that are local, unique and authentic but is limited to a specific location, it's time for you to reach a wider audience. You never know, a lot of people might be looking for the products or services like yours every minute, every single day. So how do you reach your potential audience away from your local reach? Simple, you build a website for your business. A website that displays all the information that your audience needs to know and learn. And Websites do not necessarily be complex and Costly. Here in this article, we will suggest to you the best, most cost-effective as well as fully customizable solution for the need for a website for your business.    Out of numerous types of Websites, the most suitable type of website for small businesses is a  Brochure Type Website.    Business Brochure Websites: What are they and  Why Should You Have One?   Just like the brochures that are printed on paper to be distributed, Business Brochure Websites are the digital prints of the brochure with detailed information. They are the Digital Shout Out of your Products and Services, your Reviews and Portfolios, your events and announcements, and your Contact Information. Business Brochure Websites are great marketing tools and can be very effective for promoting your brand over the Internet to reach a wider audience.    Business Brochure Websites are simple, easy to maintain, cost-effective, responsive, informative and a great tool for marketing. These types of Websites have limited features that serve the purpose of the business.   Brochure Websites have the following pages:   Homepage An overview of the Whole Website is placed on the Home page. It is an opportunity to make a great first impression through Banners, Sliders, and catchy texts/Call-to-actions.    About us About Us, the page is the way to portray your history, your mission, vision, objectives, and core values. Showcase your founders, staff, and areas of Service.    Services/Products This is a specific page to flaunt your products and services. Showcase them with high-quality images that entice users to contact and place an order immediately.    Contact Us  The contact us page is the spot to display your contact information. Display your information in a clear and bold way so that users find it easy to navigate and contact you right away. Make sure you are available when your visitors contact you.    Other pages In business, other information like Reviews, portfolios, and social contributions need to be displayed. The extra information to be displayed may vary according to the kind of Business. So, it is a good spot to display any other information that you want your users to see and learn.    Now that you know about Business Brochure Websites, let's have a look at why having one is beneficial for your business. We have picked out some major points to help you understand the need for the website better. Here you go:   1. Brochure Websites are Cost-effective   Business Brochure Websites, as the name implies are brochures that are designed beautifully and hosted online so that anyone on the Internet can see them when searched for. Brochures are the presentation of key information, highly relevant to potential customers. They do not need many pages and complex features, hence making them economic while fulfilling your business requirements.    2. Brochure Websites are Manageable   As we already discussed, Brochure Websites are easily manageable for their not-so-complex features and informational structure. All you have to manage is what you display in the form of texts, images, and videos. They have a basic Content Management System Dashboard from which you can manage everything that you need to manage at ease without the need of a Developer. However, with Rewa Soft, you have the flexibility to place your queries anytime you need help. We value Customer service and satisfaction as our topmost priority.    3. Brochure Websites can be used to integrate effective “Call to Actions”   With Brochure Websites, you can place relevant and highly converting Call To Action buttons to direct the users to take action. For Example, if you are an Event Planner, you can just add a Book Now or Ask For Quote Button on the Banner itself. The users will find it easy to contact you, therefore increasing the chances of your sale. So, plan effectively for relevant Call-to-actions to direct users to do what you want them to do.    4. Brochure Websites are a great platform to “Showcase Organic and Powerful content”   Business Brochure Websites are the digital print of your business information. It is a powerful way to showcase your information in a genuine and organic way. Craft your content with enriching keywords that describe your business, products, and services. Nowadays, content is the king. So, make your content capable of selling for you. Empower your website with rich and powerful content to rank your website higher in the Search Engines.    5. Brochure websites are “Digital Shout Out of your Business”   A Business Brochure Website is a powerful marketing tool for any business. When a user asks: Do you have a Website?, the impression that Yes, We Do! makes is totally impressive. Having a website for a business is an important aspect of Digital Promotion and users feel it. Once you have a website, you can promote it on different Social Media Platforms growing your online exposure.    6. Brochure Websites can be engineered with appealing UI/UX and Modern Technology   With modern trends in Websites Design and Development, there have been revolutionary updates in UI/UX. The design trend, choice of colors, and patterns are continuously evolving and modernizing. Even the designs for logos and logotypes have changed. So, get yourself an advanced, modern, UI/UX engineered, highly responsive for your business. The visitors of your website will get an amazing experience while spending their time on it.    7. Brochure websites are Great Platforms to Flaunt your reviews   Have you ever shopped from any online site or gone to an exotic restaurant? If you have, then most probably you have checked their reviews before actually investing your money. Because Reviews matter!! One of the major aspects that users check carefully before making any purchase is reviews. Make your brochure website a hub of Reviews that will attract your potential customers to make a purchase with you. Flaunt your 5-stars with pride on your dedicated page just for Reviews on your Business Brochure Website.   Also find out, why a good website is crucial for your business, here!   Business Brochure Websites: Who Needs One?   Business Brochure Websites are the Digital Brochures of any business, Event, or anything that requires the attention of your potential clients.    Small Businesses Large Businesses Event Organizers Celebrities Anyone who is active on the Internet World   We cannot stress much about who needs a website because anyone who is not idle can have a website and make it beneficial for them.    Small businesses can use the Brochure Websites to reach out to more people over the Internet. They can market and boost their products/services with effective SEO techniques. A user can be directed from Social media to the Website and it does make a great impact on potential buyers.   Large businesses can use their Brochure Websites to display their products and services and any new announcements. Users can get detailed information through the Website itself without having to contact anyone. They can keep their customers updated by simply putting the info on the Website and sending an email directing them to the site.    Event Organizers can make the most out of Websites as they can reach hundreds ad thousands of participants through one Site. The whole Information about the Event such as Time, Venue, Performers, Gifts Hampers, and anything that needs to be declared can be done so with the website.    Nowadays, celebrities like to share their information with their viewers. The best way to do so is to put up a Website and update all your information, new projects, movies, videos, and interviews as well. Most celebrities do prefer to have their own website which is good as you will be the owner of all your intellectual properties while benefiting from them in all ways.    And finally, brochure websites are suitable for anyone who is doing something for others. Whether you are helping others voluntarily, or have a Non-profit organization, a Tea Stall, or any kind of activity that requires people, Business Brochure Websites will help.    Now comes the major part!! Why build your Website with Rewa Soft??   Rewa Soft has been in the IT industry for over 8 years now and we are proud to say that we still serve our clients since the initial days. We have never given a chance to our clients to point at us and say, We do not like your service!! Because we give our best and our clients know it. Yes, sometimes some issues are inevitable and beyond control which we try to mitigate as soon as we can with our best efforts. That is what makes us stand out from the rest.    We have designed and developed numerous Websites for clients from Diverse Industries. Some of the clients are tech-savvy while others need a bit of help, but we serve each one of them with equal dedication and priority.      Let's talk so that we can help empower your business digitally.    

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08 Feb

Custom Websites Vs Template Websites | Which Is Better For Your Business?

Rupa Karki

You know hundreds of new websites are launched every day around the World. Each website is built for a different business with unique offerings of Products and Services but just imagine encountering two websites that look exactly the same but represent two entirely different businesses. Well, that might be the case with Template Websites that seem lucrative with their PRICES. They look attractive on the outside, but can you expect the same with all other features?      While Custom Websites and Web Applications are developed from scratch by a team of programmers and designers. Custom Websites may be a bit in the upper range of Budget compared to Template sites but investing in them is totally worth it. Read to find out the differences between Template Websites and Custom Websites!!   Brand Identity   Just like your Physical Store, your website needs to be unique. It must be consistent with your brand identity, let’s say Logo at the least. In addition, you must also consider the growth of your business. When your business grows, your website will need enhancements and improvisations which are least expected from Template-based free websites that are offered in the market at unbelievably low prices.      There are tens of thousands of freely available Template Designs for Websites which can be set up and taken live within a couple of hours with the help of someone who knows how to do it, of course!! So, you have a domain name, you get this economic almost free Website and add up your business name, logo, content and update your products. You even host it and share it publicly. Keep in mind, somewhere around the other corner of the World, someone else might be doing the same thing with the same template. This highlights our issue here: Your business will never be able to establish your Brand Value with a website that has been copied from somewhere which is available to the whole world.    On the other hand, Custom Designed Websites comply with your business values, brand Identity and maintain consistency and reliability as well. When someone visits your website, they will feel the genuineness and honesty that you have put into your Website in the form of Content, User Interface, User Experiences, testimonials from your clients, and many more. Custom Websites are definitely a YES to enhance your BRAND IDENTITY in the market.    Security   Security is a major concern in the world of the Internet. Where everything is online, it is very crucial that our business information such as leads, prospects, product information remains confidential. Well, Custom Designed Websites built by a proper team are designed from scratch addressing all the security concerns. You will be the sole owner of your Website and have control over the data you obtain from your Website. A well-structured Website is not prone to hacking and data loss, unlike Template Websites which use almost the same database for multiple copies of the sites. You may not have the flexibility of strengthening the security measures in Template Websites while it is a cup of tea in custom-designed Websites.    Therefore, in terms of Security, Custom Websites are far ahead of Template Websites which are limited to minimal features.    Pricing   To those who are highly conscious about Price and Budget, Template Website could be the first option unless you have identified the consequences after purchase. Custom Websites might sound a bit expensive at first, but with all the features and benefits they come with, it's totally worth investing in Custom Sites.    It's better to invest early and skim off returns than cut corners and pay even more later just like with Template Websites.    So, YES Template Websites are cheap and economic because they only serve your purpose for a short time. However, well-invested Custom Websites will surely serve you for a remarkably long period of time given you take proper care of them.    Scalability   Template Websites look attractive and are loaded with features that may or may not be suitable for your business requirement. Your business needs may vary over time requiring you to upgrade your website. With Template sites, you will have the least freedom to add any extra feature without investing a huge sum of money and that too without the certainty that it will actually work at its best. Also, template sites might not be responsive for all devices. You'd never want your site to look stretched, cropped, or compressed when viewed on different devices.    However, custom websites offer high flexibility in scalability, responsiveness, and upgrading as well. You can add new features, customize your design and User Experience as per your need. You can automate your sales and marketing through the Add-on features that can be incorporated into Custom Websites.    Therefore, if your business is scalable, your website needs to be scalable as well. And scalability is better with Custom Websites rather than Template websites.    Search Engine Optimization Features   When you build a website for your business, you hope to be found by your prospective customers. For that, you need to invest some effort in Search Engine Optimization (SEO) so that your site can be displayed to the searchers when they are looking for a product or service like yours.    Hence, you need to plan beforehand for the SEO of your Website, your Digital Platform for showcasing your offerings.    Template websites might have minimal features or none that can help you optimize your site for Search Engines which will require you to hire someone to either work vigorously while investing a huge sum of money or develop features that will ease the process which again will cost you money.    On the other hand, with Custom Websites, you can plan your website beforehand so that you will be able to perform basic SEO tasks by yourself. This will not only reduce the recurring long-term costs but also give you the freedom to choose how to market and optimize your website. You will be in charge of how your Website is doing and what you need to do in order to do better.    Therefore, in the long run, custom websites are highly recommended for SEO purposes as compared to Template Websites.    Key Takeaway Points:   Custom Websites help establish a better and unique brand identity while Template Websites are available to multiple businesses from different industries. An attractive design is most probably chosen by numerous users.  Custom Websites are highly secure and confidential than templates as you have the sole ownership of your site as compared to shared Databases and loopholes in Template Websites. Template Websites are economic and easy to set up while Custom Websites take time to plan, design, develop and deploy. Template Websites offer less room for upgrading and scalability while you can entirely customize your Custom Websites. Template Websites are more complex than Custom Websites when it comes to optimization. The available features may not be enough to meet your business requirement.      In conclusion, as one of the leading Software Company in Nepal, we do not prioritize and recommend businesses to use Template Websites because we have seen the consequences that come along. We have encountered many businesses that have gone through the trouble resulting from Template Websites. With custom websites, there are no hidden costs. The total applicable investment is quoted beforehand and you do not pay a penny more than that unless you choose to distort the features agreed upon.    So, if you are thinking of designing and developing a Website for your business, think about these points:    Will I be able to create a great Brand Identity with the site I am planning? Can I be assured about the security of my data and information? Should I be worried about potential hacks? Am I investing the right amount for the asset I am building in the long run? Will the site I am planning address my business needs one year from now? Will I be able to optimize my site to gain organic traffic? Am I choosing the right and most reliable service provider?   Once you have answered these questions, you are ready to get your business a great Website.    If your business need a website, do't hesitate to join hands with us. Our professional team of experts are here to build an innovative and functional website for your business.

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22 Jul

Why Do Businesses Need A Good Website? A Must Read!

Niraj Shah

Why do businesses need a website? Do you run an online business? Do you have a startup or small business? Do you want to make more sales in your business? Then you are top of the list of businesses that need websites with better UI/UX and a strong Call to Action. A good-performing website is your business’s largest marketing tool. It’s just as important as having a social media page or office space.   If you don’t have a professional website as a business owner, you are limiting your business opportunities. Following are the major reasons for you to have a good website:   1: Modern Customers Expect It   You are living in 2022 and the lives of our people have been digitized. Before they bother to visit your brand or company physically, they find it convenient to go online and check what your company or brand has to offer them.   As a matter of fact, six out of ten customers expect the brands to provide online content about their business on some form of digital property, and more than half head straight to the brand’s website for product information. So if your business doesn’t have a good website, what will happen?   Well, they will check and change their buying decision to Not to Buy from You. Get a good website to grab this enormous opportunity.   2: Your Business Will Gain Credibility & Brand Legitimacy   With the increasing digital trends, more and more people are searching online for things they want. If you don’t have a performing website, potential customers will go to your competitors who do have a better website, especially if you are a home-based business without a bricks-and-mortar address or you operate your businesses solely on social media like Facebook, Instagram, WhatsApp or similar platform.   Social media marketing is a good advertising strategy, but it’s not just enough to have a Facebook, Twitter, or Instagram page. There has to be a central place where your customers can go to make a purchase or learn more about the services you render.  Having a good business website will not only provide information about your company or brand but also give credibility.   In simple words, the presence of a good business website says, “I am here, I mean business, and I am trustworthy.”   3: Cost-Effective Solution   When the companies come into the market, they spend too much creating brochures, distributing them, playing ads on social media to boost, etc. Instead of spending tens of thousands of rupees on a single advertisement, owning a website for your business can prove to be helpful for you in the long run.   Your potential customers can find out about you and any of your products online. Even if you get most of your business through networking and personal connections, they will want to check out your website.   And having a good website can make the difference you want to bring to your business.   4: Your Customers Can Stay Updated   In its most basic form, think of a business website as an online brochure or catalog that can be updated to provide any type of new updates happening in your company.   Be it the launch of your new products or any sort of sales promotion, a business website makes it much easier and quicker to update your information to customers so that they can stay informed and updated with the least investment.   5: Accessible Around the Clock   In today’s digital world, customers need something that is accessible 24/7. Sure you cannot stay there and respond to the queries of your customers all day and night long. So in this scenario, a business website can help.   A website will work but Good Website will serve the purpose the way you would want to treat your prospects.   6: You’ll Appear in Google Search Results   When you have your website developed and managed by professionals, you can appear on Google Search Results. As a matter of fact, more than 50 percent of consumers go to Google before making any purchase.   That means, your website has a chance of getting the attention of the customer and making them loyal for the longer term provided the quality and affordability.   7: More Customers   According to statista.com, more than 37.7% (12 Million) population of Nepal use the internet every day, and some 50% of those have purchased something or contacted a company online in the last 12 months.   E-commerce giant Daraz says more than 50% of its orders are coming from outside Kathmandu Valley. A website can show your presence in this ever-rising market for sure but having a good website will help you record these data through forms and better Call to Action.   It provides higher chances that users spend more time on your website than just an average-looking/functioning website. So by not having a good business website, you might be missing out on a big piece of the pie.   You have a website, well that’s great! You already know the benefits. But, having a Good Website is what will make a difference. It’s hard to find your competitors who don’t have websites.   But, it’s for sure that there are many competitors that you can get ahead of just by having a better-performing website with beautiful design and flawless User Experience. Following are some other benefits of having a website.   But the benefits of having a Great Website are what you must be looking forward to.   8: Target A Wider Audience   As mentioned earlier, a business website helps your business to be accessible from anywhere, provided there is an internet connection. You can target a much wider audience that might be interested in the products you offer or the services you provide.   Think of all the people who can’t get to your Shops/Stores/Venues or do not use social media, to whom you could sell your products.   9: It Provides A Medium to Showcase Your Work   Regardless of the type of business you are in, a website is a great place to showcase your products or services offered.   You can represent your work with beautiful portraits or images and demonstrate what your company offers and what makes it unique and better than others in the market.   10: Communication with Customers   One another reason for having a business website is that it provides a medium to communicate with your customers to find out what they want and what they feel about your company.   Many business websites have a chat option for the customers that can help them communicate with the clients easily and solve their queries. In addition to that, by having a blog or even just a feed on your website, you can update customers on your newest offers, products, promotions, events, photos, or any other content.   12: You Don’t Need Extensive Technical Skills   You can own and operate a website effortlessly with just a few hours of training. Once the development of the Website is completed, and it is ready for handover, a few hours of training allows almost anyone to get a basic website up and running.   13: You Control the Narrative   You cannot control what others say about your company on social media, but you can influence public perception by creating your own story via a business website.   This way, people can get to know the amount the vision, message, and products of your company from your perspective.   14: You Can Beat Your Competitors   Have you ever wanted to start a business and beat the big players? Well if so, having a business website with solid design and strategy can help you to do so. Your website can break down the perceived wall between you and them.   Check out: Why do furniture businesses need an E-commerce website?  

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2021
16 Sep

Why Is A Good Website Crucial For The Success Of Your Business?

Ankur Chhipi Mourya

The Essential Role of a Professional Website in Business Success   An effective business website has become a necessity in the present world for any business organization. Market research done for eCommerce Foundation shows how 88% of consumers use the internet to research before they make a purchase irrespective of where they will be making the purchase. Such a trend underlines the significance of the website’s presence on the Internet and the search for new outlets. As witnessed during the COVID-19 situation, those firms that had well-developed websites tended to perform relatively better than others that did not.   Your website is the foundation of your online marketing strategy and runs all online campaigns. I will explicate about why having a professional website is important and how to begin.     The Importance of a Good and Effective Website in the Advertising of Business.   Web design is an umbrella that encompasses all the aspects of your online marketing plan, and touching it up will make each of its facets better. Here’s how:     1. Driving Traffic and Engagement   The website mainly focuses on all communication, content as well as advertisements on the internet. Actually, it allows the consumers to build the proper vision of your brand and products with strong provisions to encourage the purchases.     2. Enhancing Social Media Marketing   Social net-working sites are ideal for consuming and communicating, however, they should drive individuals back to a brand’s website. For instance, when advertising web and mobile application development services via the social media platforms, we write brief details in the post, followed by a link that leads to the website for further details.     3. Supporting Content Marketing   Your website is a perfect place to share such content as the blog, product descriptions, and other articles which may be useful for people. But catering to your target population does not only capture their attention but also enable them to make right decisions.     4. Boosting Email Marketing   Inherent in the use of email marketing is to drive the reclusive audience to your website to know more about your products or call you to place orders. It is your website that becomes this destination for these conversions.     5. Improving SEO and PPC   Search engine optimization enhances the possibilities of new consumers, that is individuals who will obtain a glimpse of your online page. Recommendations Pay Per Click (PPC) ads also require the click through to a well-designed landing page on your website.     How to Sell Constantly with the Website Open Every Second   A website means that your business is always opened, extending its reach to more consumers who would need this information to make their buys. Therefore, the increased availability can translate to better sales and high levels of satisfaction among its customers.     Building Creditability and Trust   It also very important to make a professional website that will help the business gain credibility. It publicizes your products, services and the mission of your company which helps establish credibility to the consumers and give the consumer a reason to choose your company’s products instead of the other company’s products. Users can quickly identify the quality of work you offer and achieve social proof by promoting material on your site.     First Impression Counts: How Professional Web Designing Helps?   Your website is one of the first points of contact that customers use with your company. It must always be remembered that your website is usually the first interaction that customers have with your brand. The first and foremost important factors include the well-thought layout and navigation, a visually pleasing layout, relevant and informative content, optimization of the website for SEO purposes, quick loading of the pages, and easy conversion options.     First Steps to Creating Your Own Professional Web Site   When it comes to the creation of an authoritative website, it does not necessarily mean that it has to be so complicated. This is where specialized web design agency comes in handy to make your site look good and run as desired to fit the search engine results. Some of the things to consider while choosing the agency are the reviews, testimonials from clientele that has worked with the agency before.   If you require help in constructing an organized, attractive business site for organizing an online business with Internet marketing tools (such as SEO) integrated within and functional, intuitive navigation features incorporated into the site design, please feel free to contact the team at Rewa Soft. Web and Mobile Application Development solutions are provided to assist businesses such as yours to expand their market.   If you require any of our services or have any questions about the information presented here, call us today.  

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