Nepal’s Achar industry is booming, with many new businesses turning age-old family recipes into quality products. What was once a homemade delight is now gaining traction across international markets. The rise in interest began notably after the COVID-19 pandemic, with increased demand for natural and fermented foods. This shift opened new doors for Nepali achar makers to go global.
Check out this data from recent years. The data shows exactly how the 'Achar Industry' is increasing in the amount of quantity exported and the revenue generated from it.
| Fiscal Year | Quantity Exported (Tons) | Revenue Generated (Million NPR) |
| 2020/21 | 11.04 | 3.92 |
| 2021/22 | 59.98 | 38.66 |
| 2023/24 | 182.94 | 150.81 |
| 2024/25 (First 2 Months) | 47.74 | 42.79 |
Take the story of Ama Ko Achar, a brand started by a mother and daughter in Kathmandu. What began as a hobby to preserve homemade flavors soon turned into an international business. Today, their pickles are enjoyed in homes across Canada and the UK. This was only possible because of quality packaging, consistent taste, and a strong online presence.
More businesses are asking: “Can my achar brand go global too?” Many entrepreneurs already have the product, but what they need is structure, compliance, and a digital strategy to reach customers abroad.
This blog walks you through the steps to take your Nepali achar business beyond borders. From refining your recipe to building an effective website, every piece of advice is tailored to help you succeed in the global market.
How to Take Your Nepali Achar Business Global
Starting your international journey means preparing your product for global exposure. In this journey, you will gradually know the importance of a good website for your global storefront.
Focus on making your achar export-ready. From hygiene and shelf life to packaging and presentation. Everything you prepare for your business must meet international standards.
These are some of the important factors you should consider to give your Achar Business a Global Exposure.
Refine Your Product for International Markets
You might already have a loyal customer base in your area. But global customers expect your achar to taste the same every time they open a jar. It helps to document your preparation steps clearly.
This way, anyone in your team can maintain the same flavor and texture in every batch.
Also, choose safe packaging options like vacuum sealing or airtight jars. Focus on packaging that keeps the product fresh and looks presentable.
Ensure You Meet International Regulations
Because many countries have their own rules for food imports, it is important to meet their standards before shipping your products abroad.
Start by creating clear labels in English or any language required. Include nutritional values, expiration dates, and details like allergens.
Work on certifications early, such as HACCP or FDA, depending on your target country. Also, test your achar’s shelf life and safety in a certified lab.
Keeping your product safe and well-documented builds confidence among international customers and retailers.
Position Your Brand to Stand Out
Nepali achar is not widely available in global stores, and this creates an opportunity. Your brand can represent Nepalese flavors abroad.
If you prepare achar in a village or through a local group, mention it clearly. It adds value when your story connects to real people and places.
Use a name that is simple and easy to remember. Highlight ingredients that are rare internationally, like lapsi or timur, and explain their appeal.
Go Digital First
A physical location abroad isn't necessary to reach global markets. For a better option, you can have a website that can function as your international sales platform.
A customized e-commerce website includes product listings, clear pricing, shipping information, and an authentic brand story. These features build credibility for your business and encourage conversions.
Use videos and pictures to show how your achar is made and enjoyed. Short posts and customer feedback also help build online interest.
Selling on platforms like Amazon, Etsy, or others for niche food products can also support your website and increase reach.
Plan Your Export and Distribution Strategy
Your first international customers are likely to be Nepalese living abroad. They are already familiar with the flavors and will appreciate the quality.
Connect with South Asian grocery stores in cities where Nepalese communities live. These stores may be open to adding new brands from Nepal.
Use strong and secure packaging that can handle long-distance shipping. If you're exporting in larger quantities, partner with a reliable freight agent.
Price It Right
Before finalizing your price, check how similar products are priced in your target market. Use this as a guide to decide where your product fits.
Include all your costs—packaging, customs, shipping, and promotional expenses- when calculating your selling price.
If your branding and product quality are strong, you can charge slightly more. Explain clearly what makes your achar different or better.
Use the Support and Schemes Available in Nepal
There are programs in Nepal that can help you enter international markets. Reach out to the Trade and Export Promotion Center (TEPC) for details.
They offer export training, trade events, and sometimes even buyer connections. Also, try to participate in events like FoodEx Nepal or global expos. These are good places to meet buyers and explore partnerships.
Educate Your Customers Abroad
Some buyers may not be familiar with achar or how to use it. Simple educational content can help them understand and enjoy your products.
Show how achar pairs well with rice, momo, roti, or even snacks. You can share ideas through photos, videos, or short posts on your site or social media.
If your achar has health benefits or is naturally fermented, share that as well. These details often matter to health-conscious buyers.
Focus on Sustainability & Ethics
If your achar ingredients come from local farmers or your team supports women’s employment, mention it clearly. It makes your brand more responsible.
International customers often prefer buying from ethical businesses. These details can increase their trust and interest in your products.
Choose packaging that is eco-friendly if possible. It shows that you care about quality as well as environmental responsibility.
Think Long Term
Going global requires steady effort. Start small with trial shipments and learn from the feedback you receive.
Improve your processes where needed—whether it’s packaging, taste, or communication. Make sure you re-utilize your profits for your business growth and brand credibility.
In time, your achar business can gain more international attention. Staying consistent and practical will help you grow confidently.
Conclusion
Nepali achar has more potential than ever before to reach kitchens around the world. With growing interest in natural, ethnic, and artisanal foods, this is the right time.
Entrepreneurs in Nepal have the chance to create a new global identity for local flavors. The world is ready to discover what you’ve been perfecting for generations.
But success starts with visibility, and a well-crafted website is your global storefront. A weak website can block growth. A strong one can open doors.
Let your achar business grow beyond Nepal. Let it become the next global flavor story, with a digital foundation that reflects its quality and soul.
